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31.03.2008

Global MA deploys WINGS content provider platform

In February 2008, Global MA management announced migration of their mobile services to WINGS content delivery/service delivery platform. The migration to the new platform will enable launching National Russian Non-Governmental Promotional Lottery, RuSMS (www.4032.ru). The platform is expected to process about 9 million of incoming SMS monthly.

WINGS platform deployment included providing a software and hardware solution, migrating the existing services to the new platform, integration with the holding partners' information systems, and load testing. The platform developer, WINGS team, completed the process in the shortest possible time, amazing 4 weeks.

“High commitment and smooth teamwork demonstrated by WINGS really surprised us,” says Konstantin Antonovich, Project Lead at Media Arts Group.

Media Arts Group is now also considering using WINGS platform modules for Bluetooth marketing and video/audio streaming.

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Media Arts Group has been active in the advertising domain since 1994 and is a major communications holding in Russia and ex-USSR. In 2006, the company generated an annual turnover of more than USD 280 million. The holding employs over 650 employees in Russia, Ukraine, Kazakhstan, and Moldova.

Media Arts Group companies are strategic partners to Interpublic Group of Cos, a major global corporation. Media Arts Group is one a few integrated groups of companies capable of delivering virtually any service to promote your products or services in Russia, Ukraine, Kazakhstan, or Moldova. 

http://magroup.ru/



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