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25.12.2013

WINGS supplied interactive kiosks to the just opened first new concept shop of Detsky mir chain (the largest operator in children product market in Russia)

Last week a Group of Companies Detsky mir (included in Sistema JSFC, the largest operator in children product market in Russia) opened the first new concept flagman shop in MEGA Belaya Dacha Moscow shopping center with an area of 3000 sq. m.  The new shop provides entertainment areas with animated games for children, mini attractions and interactive panels. This shop is like an entertainment center where one can come with children, so Detsky mir expects the growth of store traffic and increase in revenues.

WINGS, a russian innovative program developer, produced software for the new shop and supplied interactive multi-sensor kiosks. Using the interactive kiosks the customers can order and deliver home the items of the needed color and size, place an order for large-size goods after seeing these goods in the shop.

Detsky mir follows the omni-channel concept and an interactive kiosk is another favorable sales channel, enlarging current channels: retail chains, an Internet shop, mobile application.

The kiosks work via API and are integrated with the single central server of Detsky mir where the common database is located. Thus the kiosk provides online current information about: the availability of the goods in the stock, promotional events, balance on the customer’s bonus card YO-YO, terms of delivery, discounts and etc. To facilitate the search of the desired good for the customer, the catalogue has different categories: by products, by brands, by heroes (i.e. Spiderman, Masha and the Bear, Ice Age and so on). Dynamic filters enable to reorganize the goods on the screen simultaneously with the slider box (price of the goods, age of the child) or with putting the tick (sex of the child).

“We appreciate the prompt work of WINGS. The software and hardware solution was delivered just in three weeks, according to our requirements the design and applications were developed, the integration with our systems was performed and the equipment was installed,” mentioned Nadegda Kiseleva, the Chief of PR Department of Detsky mir Group of Companies.

Earlier WINGS innovated interactive tables and sensor screens for MTS retail chain (included in Sistema JSFC) and also a Digital Signage class Indoor TV system for digital content management in POSs of the chain throughout Russia. Among the WINGS products are innovative POS technologies: Digital Signage, including video advertisement on monitors / video walls and audio advertisement; technologies of interactive communicating via sensor displays, mobile applications and wireless communications; a platform for mobile marketing. 

During 2014 Detsky mir Group of Companies is going to open 10 more new concept flagman shops with an entertainment area and to make restyling of 30 current shops of the chain. At the moment Detsky mir consists of 218 format super and hyper markets in 102 cities of Russia and Kazakhstan.


Detsky mir Group of Companies is the largest operator in children product market in Russia. At the moment the Group comprises the national retail chain Detsky mir, luxury center Yakimanka Children Gallery, retail chain ELC (Early Learning Center). Detsky mir retail chain consists of 218 format super and hyper markets in 102 cities of Russia and Kazakhstan. The joint space of the shops is 400 000 square meters. At year-end 2012 according to US GAAP the revenues of the company amounted to 27, 75 billion rubles, net income amounted to 456 million rubles. The managing company of the Group is ОJSC Detsky mir - Centre whose principal shareholder is Sistema JSFC. The websites of Detsky mir Group of Companies are: www.detmir.ru, www.yakimankagallery.ru, www.elc-russia.ru

Sistema JSFC is the largest publicly-traded diversified holding company in Russia and the CIS servicing more than 100 million consumers in such fields as telecommunications, high technologies, fuel and energy complex, radio and space technologies, bank services, retail sales, mass media, tourism and medical services. The company was founded in 1993. In the second quarter of 2013 its revenue reached US$ 8,5 billion, total assets as of 30 June 2013 amounted to US$ 44,4 billion. The global depositary receipts of Sistema JSFC are traded under SSA ticker in the London Stock Exchange. The common shares of the company are admitted to trading under AFKS ticker in the Moscow Central Stock Exchange RTS. Sistema JSFC ranks number 315 in the Fortune Global 500 list. Website www.sistema.com


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