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Value-added service provider Temafon (Zed Group) replaced the Italian Buongiorno B!3A platform with the Russian WINGS platform

WINGS, a leader of value-added services platforms market announced successful migration of Temafon services to WINGS platform. Temafon as VimpelCom’s (a Beeline brand) mobile content aggregator and a part of a ZED Group manages and promotes VimpelComs mobile content-projects. Formerly Temafon used B!3A platform made by Buongiorno - one of the world leaders in mobile ecosystem (since 2012 a wholly-owned subsidiary of NTT DOCOMO).

The new platform is for automation of activities of aggregators, content and service providers. It enables developing and providing of mobile services based on SMS, IVR, USSD, WAP, MMS technologies. As of today WINGS has more than 100 implementations in 25 countries. WINGS as a supplier of the solution has a vast experience in maintaining carrier class systems and migrating clients services from other platforms to its own one.

The migration process was done without any interruption in providing services to the subscribers. The WINGS specialists integrated WINGS platforms with different Temafon and Beeline systems, migrated multimedia content and customized the platform to the current business processes of Temafon.

In the first place Temafon uses WINGS platform for storing and managing multimedia content database (including cooperation with right holders) which has more than 10000 content items of different types including mobile applications. The platform provides tools for managing large volumes of content, settlements with right holders at different terms, user friendly web-interface and etc. The content stored in the platform is published in different carrier branded portals and storefronts of Beeline for sale. Purchase and downloading statistics is imported into the platform for analytics and reports.

A popular WAP-portal zagruzi.beeline.ru is also implemented on the WINGS platform. WAP-portal provides Beelines subscribers a vast choice of content with the possibility of purchasing and downloading directly from the site.

The final stage of the migration was Temafons SMS traffic switching. The platform carries out SMS reception and routing from subscribers, sending SMS to external handlers via different protocols, sending reply SMS and reporting.

Temafon is Beelines (VimpelComs) content aggregator selling digital content, information and interactive services which Beeline provides for its subscribers. Temafon is a part of a Zed Group the world largest aggregator of mobile services. The company operates in 65 countries including European, Chinese, Russian and American markets. It cooperates with more than 130 mobile operators all over the world.