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Clients About UsClients About Us
We have been working with WINGS platform for several years. It is worth to highlight the following advantages of the platform:

8. The platform has been developing for many years and has been forging ahead. New standards and technologies are supported. The most important thing is that the platform remains a single integrated system. It is convenient to have one supplier of the solutions instead of many spill systems.

Ara Yaghjyan
General Director of NIKITA MOBILE (Armenia)

Reasons of ShiftingReasons of Shifting
Reason #4 of shifting to WINGS Platform:

Willingness for realization of big projects.
It is necessary to have a reliable system to realize ambitious VAS-projects. WINGS platform is a carrier-class solution providing high level of reliability and productivity. In particular, our platform is used during SMS-voting for Eurovision Song Contest.

WINGS Platform

WINGS platform is an easy and efficient tool for mobile marketing. The solution has a great number of ready services and enables to add and startup new services quickly and easily:

  • SMS campaigns (codes under the cover, payment cards, prize drawings, lotteries and etc.);
  • IVR services (voice panel games, scratch-cards, subscriber support call-center and etc,);
  • Bluetooth campaigns (bulk messages of promotional, entertaining and informational content by Bluetooth);
  • Money Back services (instant-win prizes on the mobile phone account, reimbursement of SMS and call costs for the participants of the promo campaigns, rewards programs and etc.).

WINGS VAS platform will allow reducing costs and time of the launch of promotional campaigns. Mobile services logics will be limited only by the customer's imagination.

WINGS has a considerable experience in cooperating with mobile marketing agencies and the platform is widely used by leading advertising agencies.

Basic Functions of the Platform:

  • Connecting to any operators' mobile interfaces: SMPP, UCP/EMI, GSM-modems, HTTP(S), SMTP, MM7, ISDN PRI, H.323, SIP and etc.;
  • Aggregation of external content-providers, support of various aggregation interfaces, including SMPP and HTTP;
  • Ready-made connection interfaces to leading aggregators: InCor, Infon, Nikita Mobile, Svyaznoy Zagruzka, A1, Plastic Media, SMS Traffic and etc.; rapidly adding new interfaces.
  • Ready-made partnership systems for micropayments and media content;
  • A vast number of ready to use services for content and service providers along with a 'builder" for creating services.
  • Different access levels; adjustable WEB-interface; interfaces for partners, sub-providers, content suppliers, right holders and other counteragents.
  • Easy and functional mobile content management system, content adaptation for mobile terminal, different ways of content publications: WAP/WEB/Java/USSD catalogues, voice menu and etc.;
  • Integration with electronic payment systems (KiberPlat, OSMP, Rapida, Yandex.Money, WebMoney, credit cards and etc.);
  • Statistics for messages, calls, requests and provided services; flexible accountability system; ratings and analytics;
  • WAP, GPRS, MMS automatic tuning controls send out.

Advantages of the Platform:

  • Installation and implementation in the shortest possible time; quick product launch;
  • High reliability and fault tolerance; monitoring and safe mode;
  • Open scalable architecture; fast integration with any information systems; load balancing capability; platform independence;
  • Flexible pricing policy; various ways of system licensing and delivery, ability to minimize initial costs and invest into the system so far as business grows; low cost of ownership.


The platform is based on SOA architecture, it has a distributed scalable architecture and supports load balancing among servers. The servers can work in a parallel mode for load balancing and securing fault tolerance as well as in a mutual exclusion mode (standby mode).

Due to the distributed architecture of the platform it is possible to increase the supported load in case of emergency by mere adding of servers.

The platform consists of many independent modules (services), each of which can be hosted on a separate server. Several objects of one functional module can work in parallel including work on different servers.

Also, when servers work in load balancing mode, they can monitor each other and in case one of them fails, other servers can perform its functions (for example, to initiate necessary SMPP-connections and to start message processing).

Multi Transport Services of WINGS Platform

Due to the support of many mobile and Internet-technologies (SMS, IVR, WAP, WEB, MMS, RBT, J2ME, USSD, Bluetooth), the platform serves as an integrated system with a single database and various interaction channels with the owners of mobile terminals.

The platform enables content providers to provide convergent multi transport services and herewith use a single integrated system. It identifies solutions to many problems: content storage and statistics revision in truly different systems, inconvenience of use, complicated support, high development cost.

The advantages are obvious:

  • Deep integration of various access channels;
  • Work with one supplier;
  • Ability to start with one transport, for example, with SMS, and later quickly put into operation voice services.