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News for 2008 year

30.12.2008 RBT, WAP Click, IVR, and SMS services: Mobisky migrates to WINGS content provider platform

Mobisky, an Azerbaijanian aggregator and content provider, has launched RBT, SMS, IVR, WAP services and SMS aggregation services on the basis of the WINGS platform. The WINGS Company, the developer of the platform, has taken over the full technological outsourcing of the project.


04.12.2008 Using Bluetooth to sell content: WINGS showcases new version of Bluetooth marketing and advertisement Solution, WINGS BlueCell, at 5th Mobile VAS Conference

The WINGS Company presented WINGS BlueCell a new version of Bluetooth marketing and advertising solution at the 5th Mobile VAS Conference that took place on November 27-28, 2008 in St. Petersburg. The company showed the capabilities of interactive communication by Bluetooth between the mobile application and the WINGS BlueCell device. Content sale service was taken as an example.


24.07.2008 Nikita Mobile (Armenia) chooses WINGS Bluetooth marketing platform and launches Bluetooth transmission at Film Festival Golden Apricot

At the 5th Yerevan International Film Festival Golden Apricot, the Nikita Mobile company (Armenia) organized Bluetooth transmission of the festivals film trailers and mobile tickets with the help of WINGS BlueCell.


30.06.2008 WINGS showcases WINGS BlueCell Bluetooth marketing solution at MoCo-2008 Business Forum

The WINGS Company presented its new development solution for Bluetooth marketing WINGS BlueCell at the business forum Mobile Content World. MoCo 2008 that took place in Moscow on June 24-25, 2008. At the companys exposition booth there were a content kiosk enabling visitors to choose and download content by Bluetooth and a light-box sending the companys mobile booklet (a Java application) by Bluetooth. The visitors were especially interested in the possibility of downloading content to mobile phones by means of QR-codes and Bluetooth.


20.06.2008 Bluetooth campaign: Shower cabin deliver content via Bluetooth. ORANGE PROMO uses WINGS BlueCell in promo action Dove

The ORANGE PROMO agency uses WINGS BlueCell devices for Bluetooth transmission of content within an advertising campaign promoting a new series of body care products Dove go fresh designed for young and active girls.


04.04.2008 Video: Kangaroo Mobile uses WINGS BlueCell to make user-selectable content available in Bluetooth marketing promotion

The possibility of choosing content transmitted by Bluetooth to mobile phones was offered by Kangaroo Mobile, a mobile marketing provider, to visitors of the 15th York Show 2008 International Exhibition that took place on March 22-23, 2008. For choosing and delivering content WINGS BlueCell devices were used kiosks with touch screens sending content by Bluetooth.


31.03.2008 Global MA deploys WINGS content provider platform

GlobalMA company, a member of MediaArtsGroup, a leading marketing and advertising Russian holding, set into commercial operation the WINGS technological platform for rendering mobile services. The migration was completed within the shortest possible period of 4 weeks. The expected platform processing is about 9 million incoming SMS messages a month.



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